Customer satisfaction research is a field of study that focuses on understanding and measuring the degree to which customers are happy or satisfied with a product, service, or overall experience provided by a company. Researchers in this area use a variety of methods, such as surveys, interviews, and observations, to gather data on customer perceptions, preferences, and feedback. The goal of this research is to identify factors that influence customer satisfaction, improve customer retention and loyalty, and ultimately enhance the overall success and profitability of a business. Customer satisfaction research is crucial for companies looking to build strong relationships with their customers and drive long-term growth and success.